Why is Data Collection so Important - Data Collection Services

Collecting data allows you to store and analyze important information about your existing and potential customers. Collecting this information can also save your company money by building a database of customers for future marketing and re targeting efforts with best data collection services. You no longer need to cast a “wide net” to reach potential consumers within your target audience. You can focus your marketing efforts and dollars on those with the highest propensity to take action.

As opposed to in-person data collection, collecting data digitally allows for much larger sample sizes and improves the reliability of the data. It costs less and is faster than in-person data, and it removes any potential bias or human error from the data collected.

Here is a breakdown to explain the importance of data collection:

1.     Data Empowers you to make informed decisions

2.     Data helps you identify problems

3.     Data allows you to develop accurate theories

4.     Data will back up your arguments

5.     Data makes your approach strategic

6.     Data helps you to get your hands-on funding

7.     Data tells you what you’re doing well

8.     Data saves you time

9.     Data increases your return on assets

10.                       Data improves quality of life

What Should You Collect?

You can customize your data collection to suit your business needs. For instance, the travel and tourism industry has a specific set of visitor information that needs to be captured to gather insights to effectively target and market a tourist destination. Innovative Advertising developed a custom interactive guestbook kiosk designed specifically for this industry.

A good starting point for a tourist destination/visitor center may include:

·        Name

·        Email address

·        Physical address or zip code

·        Activities or points of interests visited during the stay

·        Demographic information like age and gender

·        Visitor satisfaction survey

·        Travel distance

·        Tour guide rating

·        Size of party

Data collection is an important element in your company’s overall marketing strategy with significant and impact benefits. We’ve helped our clients collect thousands of data points — Hire our best data collection companies for better result.