What Does It Mean By Intercept Survey In Quantitative Research

An intercept survey in Qualitative Market Research Services is a method utilized to collect on-site feedback from potential customers. Intercept surveys are often utilized at restaurants, events, conferences, and shopping malls to gather customers' and visitors' perceptions towards the service and product. However, during an intercept survey, the interviewer may approach visitors to ask some questions related to their experience at a facility, event, or eatery.

However, results from the intercept surveys also allow the client organization to get feedback from their potential and target audience while the questionnaire is still fresh in their minds.

There are three tips mentioned below when you can prepare for an intercept survey project:

Keep Your Questionnaire Short and Interesting

In Qualitative and Quantitative Research Services, intercept survey plays an important role. Intercept survey respondents are basically ‘on the go’ research. This may be going to purchase something which takes halftime during concession or leaving the facility after the event. In order to ensure the research company the client is represented in a positive way, then the intercept survey must be short.

However, at Philomath Research, we try to make certain things possible and ensure the intercept survey is completed only in five minutes or less. A great market research company will be knowledgeable in survey developing and designing techniques and constructing questionnaires to obtain the maximum amount of data in a short time.

Be Flexible

While you are conducting an intercept survey, be sure to check the respondent’s comfort level with technology. And the interviewer must complete the survey for the respondent so that you can provide them with a tablet to complete the process on their own.

In these surveys, tablets work best and you can get free Wi-Fi, from a public place.

Make worth Impression with a Small Incentive

Your small incentive makes a big difference and creates a positive impact on the intercept survey response rate. You can offer those rewards such as a coffee shop gift card, free movie, and other coupons. So, if you are looking for a Quantitative Research Company for study and data collection, then approach Philomath Research.